Movingiron (www.movingiron.com) is an automotive dealership marketing system that's powered by the IntelAUTO Group. The IntelAUTO group is the nation's fastest growing automotive marketing group that provides web visitors with possibility to buy or sell cars quickly and safely. Each dealer marketing event has its own landing domain with custom sale videos and sale registration for visitors like www.eliminationevent.com and yesmaxon.bigdealer-sales.com. Afterward registration, visitors can peruse the Movingiron sale site consisting mostly of car selling advertisements including video, audio, and text materials describing each car to the minutest details.

Project Duration

• Initial system built in Febraury 2006
• Fuller life-cycle application automation begun in July 2006

Project Staffing

• Senior developer
• Junior developer
• Software tester
• Quality assurance
• Project manager

Technical Information

The web server runs PHP 4.4.4 and MySQL 4.1.21. Movingiron sites are developed using GeoClassAuctions software by Geodesic Solutions, LLC. During development, changes were made to set landing domain data collection to follow the format used in GeoClassAuctions. It's possible to manage report making and delivering as CSV and PDF via email. Special modules used to manage different MovingIron subdomains was developed. Another module, “Browsing Filter”, allows visitors to interact with the site by essentially filtering out the listing results they see on it. On a third-party API integration aspect, vehicle data is sent to a videomercial service to create an audio and video track from photos and details.